Hello, I’m Reethika Singh.
I am a food and photography enthusiast, currently based in Bangalore, India. This blog is where I document the food I cook, catalog my recipes, share occasional musings and photos from my travels.
Much as I enjoy cooking and trying out new recipes, I do not like spending extended hours in the kitchen. Most of my food is simple and fuss-free with a focus on wholesome ingredients. I have an insatiable sweet tooth, so I make a fair share of (healthy-ish) desserts. I enjoy experimenting with healthier alternatives but occasionally indulge.
With a formal education in Art and Journalism, I began my career as a graphic designer in Memphis, Tennessee. After marriage, I relocated to Chicago, Illinois and started cooking on a regular basis. Baking was my first love and after moving back to India, I set up a home-based baking business called “Cupcakeree.” I spent many happy years knuckle-deep in buttercream and fondant, churning out custom order cakes and cupcakes.
When chronic health issues forced me to quit, Instagram became my platform to share my culinary creations. I began to dabble in food photography and fell in love with it. That was also the time my husband embarked on his own journey to fitness and we as a family cut back on our consumption of refined sugar and processed foods.
The food I cook is largely influenced by my lifestyle, my travels, the places I have called home and my Indian heritage. In addition to blogging, I also freelance as a food photographer, recipe developer and content creator.
Brand Collaborations
Azafran
Captain Morgan
Epigamia
Farm Made
Gaia
Hafele
Kitchenif
Protinex
Quaker
Reliance Fresh
Reliance Smart